Welcome to the Cog Tree blog!

We’re excited to tell everyone about Cog Tree and the awesome projects we’re working on this summer.  Cog Tree evolved from a few different roots to tackle a problem that is affecting quite a few people and industries today.  And while we’re still just a young sapling, we’re working on growing into a robust Tree!

Whoever coined the “Information Age” knew what they were talking about.  Information is not hard to come by today.  From research to reputation management, gaining information about a topic is generally pretty easy.  Remembering my days of going to the university library to sit on the floor and flip through various academic journals reminds me of how access to information has changed.  Back then, you could search and not come up with a result for days.  Now, there are usually too many results for any given query.  While having a lot of information is better than having none, too much information can be overwhelming.  News sites, blogs, Google Alerts, RSS Feeds, TV, Radio, print magazines/newspapers — they all have more information about what you are looking for than you have the time in a day to read them all.

This is the exact problem that Cog Tree is tackling. We want to make sure that people can take advantage of the Too Much Information Age without worrying about the “too much” part.  Tracking clients, competitors, and sectors is time-consuming and expensive.  It can be easier though.  We’re building the tools to research, track and analyze the news.  At Cog Tree we want you to spend less time reading the news, and more time acting on it! In fact, that’s our motto!

Look for future posts from Cog Tree about ways we can make following media easier and more actionable than ever before.