Cog Tree was founded in 2008 to develop innovative solutions to today’s information overload problem.  After surveying the market, we realized information overload was especially hard-hitting for news-tracking professionals and resource-strapped small businesses.  The free tools they used weren’t cutting it, and the premium tools were too expensive.

We built Parse.ly to solve this problem.

Parse.ly understands your unique interests to filter and prioritize content from thousands of news and blog sources across the web. Parse.ly always shows you the articles most relevant to your interests first, so you’ll spend less time on low-value items. Small businesses and news tracking professionals finally have a better free tool than Google Alerts.

Parse.ly is also smart. It seamlessly learns your interests, and recommends increasingly relevant content over time. Moreover, Parse.ly is designed to provide you with the most productive reading experience through its rich, web-based interface.

We’re continuing to build features into Parse.ly that will save our users time and money, so stay updated by subscribing to the Cog Tree Blog here: